Prague Pilsner Urquell – The Original Experience

Through a modern hi-tech exhibition, visitors are guided on an interactive journey through the origins of the world’s first pilsner, exploring the brewing process, Czech beer culture, and the global impact of this iconic beer brand. Engaging audiovisual displays, interactive installations, and sensory experiences create a unique and entertaining visit for beer lovers and first-time visitors alike.

The experience also includes 3 beers, allowing guests to enjoy authentic Pilsner Urquell as part of their visit.

Highlights

Interactive Pilsner Urquell exhibition
Located on Prague’s famous Wenceslas Square
Discover the story of the world’s first pilsner
Modern hi-tech visitor experience
Learn about Czech brewing traditions
3 beers included
Unique combination of culture, history, and entertainment

What’s Included

Entry to The Original Experience
Interactive hi-tech exhibition
Self-guided visitor journey
3 Pilsner Urquell beers

Good to Know

Minimum drinking age applies
Located in Prague city centre
Indoor activity
Suitable for beer enthusiasts and casual visitors
Advance booking recommended

Why Choose This Experience?

The Pilsner Urquell Original Experience offers a completely modern and interactive way to discover the story behind one of the world’s most influential beers. Combining technology, history, and beer tasting, it delivers a unique Prague experience that goes far beyond a traditional brewery visit.

Perfect For

Stag parties
Hen parties
Groups of friends
Corporate groups
Beer lovers
Prague city breaks

Ready to Discover the Original Pilsner?

Step into the world of Pilsner Urquell and experience the story of the world’s first golden lager through an unforgettable interactive journey.

What’s included:

Unlimited BBs (no need to hold back!)
1 beer per person
Full stag costume for the groom
All equipment provided, including safety gear

Group Size:

Minimum 8 people

Optional upgrade:

Private return transfers available on request
Perfect for groups looking for adrenaline, laughs, and a bit of friendly competition.

Food, Beer & Feasting

Prague Pilsner Urquell – The Original Experience

Discover the story behind the world’s first golden lager at the Prague Pilsner Urquell: The Original Experience. Located in the heart of Prague on Wenceslas Square, this immersive attraction combines history, technology, and entertainment to bring the story of the legendary Pilsner Urquell beer to life.